We teamed up with a great marketing & communications firm called Frank Wilson & Associates. They specialize in outreach and educational campaigns for transportation projects. They gave us the opportunity to work with them on some creative exploration for a n electronic toll booth project. We worked closely with their team to come up with 4 campaign themes for THEA in Florida. This was one of our favorites. The radio and tv copy was a lot of fun to work on too. But just wanted to share...but right now, I really got to run. "MARTY!"
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