We have been working very closely with Gano Excel | The Americas for some time now. We've developed a range of marketing projects, including videos, presentations, and promotional materials. But, I must admit, this was probably one of the most challenging, yet most rewarding projects to date... not to mention amazingly fun. The project involved conceptualizing the new look & feel of Gano Excel's enriched line of products: GanoCafé: their signature line of cafe products such as coffees, mochas, hot chocolates, teas and even oatmeal. We developed the tagline based on the simple fact that their coffee was 'better' than all the other coffees out there. Why? Well, it's enriched with an herb that benefits overall wellness. Plus, we created Gano365, a brand to encompass their health and beauty line of products which include soap, toothpaste and a unique line of supplements. All of the packaging has been designed to showcase the companies 4 Pillar philosophy which is: Energize (their unique line of products), Revitalize (their powerful enrichment), Harmonize (their vision to spread health and wealth to everyone), and lastly, Socialize (their unique business model). We hope to have all final changes in 2011, and implement in 2012. Keep an eye out, 'cause this stuff is GOOD!
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